Cincinnati Children’s Hospital reached out to us with interest in an analytics audit of their website tracking. They were already collecting a large amount of data from their website but had concerns about their measurement practices. Most importantly, the Hospital wanted to make sure they were collecting the right data and that the data was accurate. They were looking for an analytics agency that could empower them to have confidence in the measurement of the value of their digital marketing efforts in real terms for marketing campaigns such as patient acquisition and retention.
Even an experienced internal analytics team like the one at Cincinnati Children’s Hospital has opportunities for growth.
When Cincinnati Children's Hospital approached us for a Google Analytics and Google Tag Manager audit, we were excited to put our tracking expertise to work for them. They had an internal team with the skills to both manage their Google Analytics account and also create tags in Google Tag Manager. But, like any smart team, they knew that they had gaps in their knowledge. They understood that their current measurement practices weren’t providing the sort of intel that could drive business decisions, like where to adjust the marketing budget to bring in new patients. They also weren’t completely confident that the data was accurate. Having an outside group — particularly one that specializes in custom Google Analytics projects — conduct an audit of their tracking setup was going to make them much stronger and enable them to use the data they collected to inform their business decisions.
That’s why they called us. The internal team at Cincinnati Children’s Hospital understood that Google Analytics is a complex tool with a lot of hidden settings. If missed, these can cause major issues with data accuracy and precision.
Sign up to stay in the know about marketing analytics trends! We will send hand-picked updates about industry shifts, top news, and exclusive access to training and webinars.
We'll never sell or distribute your email, we promise. Read our Privacy Notice.