Our team not only identified conversion improvement opportunities, but developed a testing strategy to determine what worked best to drive customers to a purchase. These insights allowed the marketing team to make smarter decisions based on data, rather than gut.

Over time, we also introduced paid tactics (retargeting, paid search, social media advertising, and native promotion) to support the organic growth we realized as part of our Conversion Rate Optimization efforts. After driving increases in onsite revenue, we further expanded our program to provide paid and organic strategy for Amazon - ultimately driving boosts in revenue and units sold in this channel as well.