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Data-Driven Insights Propel Digital Transformation at EyePromise®
EYEPROMISE CASE STUDY
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opportunity
EyePromise provides nutraceuticals, technology and support for people at risk of, or with, active sight issues and to athletes and others interested in vision performance. Direct-to-consumer is one of the brand’s key sales channels, so the company engaged us in a Conversion Rate Optimization (CRO) program to increase sales in this channel.
solution
Our team not only identified conversion improvement opportunities, but developed a testing strategy to determine what worked best to drive customers to a purchase. These insights allowed the marketing team to make smarter decisions based on data, rather than gut.
Over time, we also introduced paid tactics (retargeting, paid search, social media advertising, and native promotion) to support the organic growth we realized as part of our Conversion Rate Optimization efforts. After driving increases in onsite revenue, we further expanded our program to provide paid and organic strategy for Amazon - ultimately driving boosts in revenue and units sold in this channel as well.
results
EyePromise saw a 70% year-over-year increase in units sold to new customers.
70%
INCREASE
IN SALES
IN SALES
5%
INCREASE IN ACTIVE CUSTOMER BASE
41%
TOTAL MEDIA BUDGET CONTRIBUTED
“The sales results were proof enough, but perhaps more importantly for us is that the program changed the way we think about data and what we can do with it. It truly drove our overall digital transformation and allowed us to move beyond gut instinct and into data-driven decision making.”
Brad Hogenmiller
Vice President of Technology and Marketing
