We created comprehensive landing pages that featured all the available Care Program service lines (urgent care, primary care, and virtual care) and offered simple calls-to-action that enabled patients to find the care they needed.
We simplified the user experience for patients and encouraged them to take action through tactics such as embedding online scheduling into landing pages and offering scheduling links on more pages throughout the user journey. This evolved into an interactive modal that allowed users to see their selected doctor along with appointment availability broken down by date and time, including Children’s and Maternity hospitals.
We also assisted in integrating a call tracking tool that gave insights into specific marketing sources. Our team then completed an audit to identify areas where personally identifiable information (PII) was potentially at risk.
Our work culminated in a measurement program that tracked patients’ behavior throughout their time on the site, offering insights into how patients got to a finished behavior such as scheduling an appointment or starting a virtual care consultation. For the first time, the healthcare network could measure the true effectiveness of their campaigns to attract new patients and optimize the programs accordingly.