Our first step was to create a single landing page that we could drive all our client’s recruitment candidates to. From the unified landing page, candidates would be routed to the appropriate, regional recruitment contact.
The landing page we created included a comprehensive digital measurement system. Plus, we integrated measurement data from the landing page with data from our client’s application tracking system. This way, our client could follow a candidate’s entire recruitment journey, from first-touch to successful hire.
We also helped our client conduct a considerable amount of conversion rate optimization (CRO) testing on the landing page and on their paid media campaigns. For example, in one set of tests, we wanted to understand the effect of national versus regional branding on recruitment. Through our testing, we discovered that campaigns were more successful when we continued to include regional branding in certain ads targeted by location.