Today, your patients want the ability to take care into their own hands by researching and selecting healthcare providers online. You need to make it easy for prospective patients to find your facilities, learn about your providers and schedule appointments on their computers and mobile devices.
Online presence is about more than a good looking website. That’s important, but you also need a digital marketing strategy designed for your specific organization. Depending on your goals, you might start by optimizing your local listings, or building a national pay-per-click (PPC) campaign. We get to know you, so we can help you determine the best strategy for your organization. Plus, we can help implement a wide range of solutions including:
Did you know that 77% of patients use search engines before scheduling healthcare appointments? And 62% of Americans use their smartphones to search for health information? Digital visibility has never been more important. It’s critical that healthcare providers have a holistic digital marketing strategy to help patients find them online. And to succeed in the digital landscape, you need to leverage data. We can help you understand how patients are finding you, which marketing initiatives are most effective, and where to invest your marketing resources to drive patient acquisition.
You need an agency with specialized experience in the healthcare space. We’ve partnered with a number of healthcare organizations and helped them solve a variety of marketing and analytics challenges. Working with a nationwide healthcare network, we developed landing pages with fully integrated user tracking to allow for conversion rate optimization (CRO). As a result, our client achieved a 30% increase in scheduled appointments! Read more at our Patient Acquisition Case Study.
Did you know healthcare will grow faster than any other major industry sector, according to the Bureau of Labor Statistics? We have helped major healthcare companies build national digital recruitment strategies to attract top professionals in the industry. Whether you need a custom landing page, a measurement plan or guidance on messaging, we can help you fill your recruitment funnel.
If you’re looking to expand your talent pool, you know there is fierce competition for qualified healthcare professionals such as RNs and CSTs. In order to find the right talent, you will most likely need to use paid media like Google Ads and Facebook Ads. We have experience managing digital recruitment campaigns for healthcare companies, and we can help you make sure you’re investing in a recruitment strategy that is effective and efficient.
Did you know that HIPAA violations cost healthcare companies over $28 million in 2018, an all-time high? Healthcare organizations across the country have partnered with us to work on digital marketing and analytics projects, and we’ve become experts at identifying potential HIPAA violations.
One thing many of our clients don’t realize is that some of Google Analytics default settings can be flagged as HIPAA violations. If you’re concerned about your website or digital campaigns, then check out our short HIPAA compliance quiz, designed for healthcare marketers, to find out whether you could have possible compliance issues.
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