We conduct Digital Due Diligence that drives actionable intelligence in ways generally neglected by sponsors

Private Equity firms trust Anvil to help them make informed and, most importantly, data-driven decisions when it comes to potential acquisitions. If an acquisition target leverages digital marketing as a lead generation tool or sales channel, it is important to understand the sophistication of a target’s marketing initiatives, the competitive landscape, and the opportunity for growth in the market using digital marketing initiatives. And, we understand the time-sensitive nature of this work — things move quickly, so we’re nimble and always focused on sharing key insights throughout the research process to help your team make smarter decisions - faster.

RESEARCH & ANALYSIS

Lean on our digital marketing expertise

For years we’ve been helping businesses accurately measure and continually improve their digital marketing ROI through innovation and optimization. This experience allows us to quickly recognize growth potential, missed opportunities, red flags and more when it comes to your acquisition targets.

Our Digital Due Diligence report includes:

• Competitive Analysis
• Web Presence Analysis
• Compliance and Security Issues
• Digital Growth Strategy, including Budget and ROI Projections
• Marketing Technology Stack Review and Opportunities
• Marketing Automation Opportunities
• Analytics and Insights with Business Intelligence

Additionally, we adapt as your ownership team evolves. Our team specializes in the following:

• Evaluating add-on acquisitions
• Providing guidance on how the deal impacts existing digital strategies
• Opportunity identification to drive additional revenue

We provide insight on how to leverage cross-company sales opportunities with the platform, optimize marketing technologies, and streamlining marketing ROI measurement across companies.

DIGITAL SUPPORT

Rely on us for continued support down the road

Once the due diligence has been completed, Anvil stays committed to your success. If your firm acquires a target that we have performed Digital Due Diligence on, we can provide a scope of work for all opportunities uncovered during our research and analysis. We can also provide recommended strategies for existing portfolio companies that need to better leverage data and analytics to optimize their marketing spend.

Partner with us to unlock the potential of your investments.

OWNER-INITIATED DUE DILIGENCE

If you’re building a road map to sell your business in the next 2-4 years, conduct an Owner-Initiated Digital Due Diligence to identify potential areas of improvement to increase your multiple. Our in-depth analysis provides insight to what PE firms will evaluate (through the lens of marketing, analytics, and technology) and gives you an actionable to-do list to sharpen your offering as you prepare to sell.

“Anvil provides us data in due diligence which we otherwise would not consider – insights not only related to how customers identify and interact with our business targets, but also thoughts around ways to make that identification and interaction easier and more profitable. Their efforts have added value in creative ways as part of our diligence efforts.”

Brian Kornmann
Thompson Street Capital Partners