Analytics & Insights Lab
We are nerds at heart (and proud of it). You can find us geeking out at the intersection of analytics and creativity. Opinions are our own.
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Digital Business Transformation
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Read Time: 9 min

Google Analytics Custom Data: Goals and Events

Brett
Jul 08
Read Time: 3 min

Reports, Analytics & Business Intelligence: What’s the Differenc

jenny
Jun 21
Read Time: 6 min

Setting Up a Basic “Custom Alert” in Google Analytics: Step-By-Step

Jessica
Jun 11
Read Time: 3 min

Welcome to the Team, Janet Loftus!

elise
May 21
Read Time: 3 min

Welcome to the Team, Anthony Robinson

elise
May 03
Read Time: 3 min

Predictive Analytics: There’s Always Room for Growth

jenny
Apr 19
Read Time: 3 min

Creative Anvil is Now Anvil Analytics + Insights

elise
Mar 14
Read Time: 2 min

Welcome to the Team, Jeremy Leber!

A huge welcome to the newest member of the Anvil family, and the most recent analytics expert to join our Decision Team, Jeremy Leber. ...

elise
Feb 20
Read Time: 6 min

The Buzzword Failing 84% of Companies

84% failure rate. That’s steep. No matter what you’re measuring, failing 84% of the time is a hard pill to swallow. Believe it or ...

jenny
Dec 12
Read Time: 2 min

Anvil Named Honorable Mention in Prestigious PR Daily Content Marketing

We were recently announced as an honorable mention recipient of PR Daily’s 2018 Content Marketing Awards in the Video category for our work with ...

elise
Dec 06