Analytics & Insights Lab

We are nerds at heart (and proud of it). You can find us geeking out at the intersection of analytics and creativity. Opinions are our own.

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Data & Analytics

Digital Business Transformation

Google Analytics

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Read Time: 1 min

Anvil Presents HIPAA Compliance Analytics Strategies at HCIC

jenny

Nov 04

Read Time: 8 min

Using Google Data Studio to Calculate Statistical Significance

Jessica

Oct 22

Read Time: 1 min

Anvil Named #1 Fastest Growing Company in STL

jenny

Oct 21

Read Time: 9 min

Google Analytics Custom Data: Goals and Events

Brett

Jul 08

Read Time: 3 min

Reports, Analytics & BI: What’s the Difference?

jenny

Jun 21

Read Time: 6 min

Setting Up a Basic “Custom Alert” in Google Analytics: Step-By-Step

Jessica

Jun 11

Read Time: 3 min

Welcome to the Team, Janet Loftus!

elise

May 21

Read Time: 3 min

Predictive Analytics: There’s Always Room for Growth

jenny

Apr 19

Read Time: 3 min

Creative Anvil is Now Anvil Analytics + Insights

elise

Mar 14

Read Time: 2 min

Welcome to the Team, Jeremy Leber!

A huge welcome to the newest member of the Anvil family, and the most recent analytics expert to join our Decision Team, Jeremy Leber. ...

elise

Feb 20

Read Time: 6 min

The Buzzword Failing 84% of Companies

84% failure rate. That’s steep. No matter what you’re measuring, failing 84% of the time is a hard pill to swallow. Believe it or ...

jenny

Dec 12

Read Time: 2 min

Anvil Named Honorable Mention in Prestigious PR Daily Content Marketing

We were recently announced as an honorable mention recipient of PR Daily’s 2018 Content Marketing Awards in the Video category for our work with ...

elise

Dec 06