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Insights and experiences for healthcare marketers.



Read Time 4 Min
Marketing Intelligence Dashboards: Some Inspiration
Jenny Bristow
November 29, 2022
Read Time 5 Min
AI Copywriting in Healthcare – Is it Useful?
Jenny Bristow
November 28, 2022
Read Time 4 Min
Hedy & Hopp Turns 7!
Jenny Bristow
November 22, 2022
Read Time 16 Min
Meet the 2022 Artist In Residence Jessica Hitchcock
Jenny Bristow
November 18, 2022
Read Time 12 Min
Marketing when Nurses are the Audience
Jenny Bristow
November 4, 2022
Read Time 1 Min
2023 AIR – Now Accepting Nominations
Jenny Bristow
November 2, 2022
Read Time 16 Min
SEO and Google Business Profiles for Healthcare
Jenny Bristow
October 21, 2022
Read Time 17 Min
Patient Acquisition When Building from Scratch
Jenny Bristow
October 14, 2022
Read Time 15 Min
How Remote Patient Monitoring Is Changing Healthcare
Jenny Bristow
October 7, 2022
Read Time 22 Min
Budgeting, Getting Buy-In, and Measurement
Jenny Bristow
September 23, 2022
Read Time 20 Min
Breaking Down Silos Within Your Marketing Teams
Jenny Bristow
September 13, 2022
Read Time 23 Min
Telehealth: Finding the Human-Automation Balance
Jenny Bristow
September 9, 2022
Read Time 34 Min
Evolution of Patient-Provider Communication
Jenny Bristow
August 30, 2022
Read Time 17 Min
When Healthcare Marketing Becomes Politicized
Jenny Bristow
August 23, 2022
Read Time 19 Min
Key Technologies Impacting the Patient Journey
Jenny Bristow
August 19, 2022
Read Time 5 Min
Anvil Analytics + Insights Is Now Hedy & Hopp
Jenny Bristow
August 5, 2022
Read Time 2 Min
Maggie + Jenny – Round 2
Jenny Bristow
August 3, 2022
Read Time 5 Min
COVID-19 resources from Hedy & Hopp
Jenny Bristow
April 22, 2022
Read Time 6 Min
Major Announcement re: Google Analytics
Jenny Bristow
March 21, 2022
Read Time 10 Min
5 Keys to Effectively Implementing Business Intelligence
Jenny Bristow
October 21, 2021
Read Time 3 Min
Should you build your internal team or outsource?
Jenny Bristow
September 15, 2021
Read Time 2 Min
Pandemic Marketing Strategies for Medical Sales
Jenny Bristow
December 11, 2020
Read Time 4 Min
Google Analytics as you know it is dead (Hello, GA4)
Jenny Bristow
December 1, 2020
Read Time 2 Min
Hedy & Hopp (formerly Anvil) Named to 2020 Inc. 5000 List
Jenny Bristow
August 26, 2020
Read Time 4 Min
A new solution for advanced attribution modeling
Analytics Team
June 16, 2020
Read Time 8 Min
A Beginner’s Guide to GDPR Compliance
Digital Production Team
April 21, 2020
Read Time 8 Min
HIPAA Compliant Marketing and Analytics Tools
Jenny Bristow
March 19, 2020
Read Time 10 Min
Using Google Data Studio to Calculate Statistical Significance
Analytics Team
March 2, 2020
Read Time 10 Min
Visualizing Success With Our New Data Target Card in Google Data Studio
Analytics Team
February 20, 2020
Read Time 4 Min
Using Machine Learning to Turn Data Into Insights
Jenny Bristow
February 20, 2020
Read Time 11 Min
3 Ways We Made Google Data Studio Even Better
Analytics Team
January 30, 2020
Read Time 3 Min
Checklist for 2020: Data-Driven Digital Marketing
Jenny Bristow
January 7, 2020
Read Time 1 Min
Hedy & Hopp (formerly Anvil) Presents HIPAA Compliance Analytics Strategies at HCIC
Jenny Bristow
November 4, 2019
Read Time 1 Min
Hedy & Hopp (formerly Anvil) Named #1 Fastest Growing Company in STL
Jenny Bristow
October 21, 2019
Read Time 11 Min
Google Analytics Custom Data: Goals and Events
Analytics Team
July 8, 2019
Read Time 3 Min
Reports, Analytics & BI: What’s the Difference?
Jenny Bristow
June 21, 2019
Read Time 8 Min
Setting Up a Basic “Custom Alert” in Google Analytics: Step-By-Step Instructions to Receive Notifications When Your Site’s Tracking Is Down
Digital Production Team
May 11, 2019
Read Time 3 Min
Predictive Analytics: There’s Always Room for Growth
Jenny Bristow
April 19, 2019
Read Time 8 Min
The Buzzword Failing 84% of Companies
Jenny Bristow
December 12, 2018
Read Time 2 Min
Hedy & Hopp (formerly Anvil) Named Honorable Mention in Prestigious PR Daily Content Marketing Awards for MomDocs, St. Louis Children’s Hospital
Digital Production Team
December 6, 2018
Read Time 2 Min
Hedy & Hopp (formerly Anvil) CEO Honored with Prestigious Stevie® Award
Digital Production Team
November 14, 2018
Read Time 12 Min
Are You Ready to Start Using Data Analytics to Improve Your Bottom Line?
Jenny Bristow
September 8, 2018
Read Time 2 Min
Hedy & Hopp (formerly Anvil) Honored for Growth, Innovation by Small Business Monthly
Digital Production Team
August 2, 2018
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