BCM One is a national managed solutions provider specializing in complex, multi-site technology solutions. They offer a wide range of managed service solutions in the telecommunications and IT space, including connectivity, cloud solutions, technology expense optimization, and more.
As the managed solutions market is growing rapidly, the industry is extremely competitive and highly saturated. Despite BCM One’s clear market differentiation, their website did not effectively highlight their unique strengths, industry accolades and proprietary advantages. These elements were buried deep within the site. In fact, as we would discover in our user experience (UX) audit, many important pages were hidden and rarely seen by site visitors.
Additionally, the legacy site architecture was slow and not positioned to support consumers’ increasingly mobile-first behavior. This presented BCM One with a prime opportunity to revisit not only the overall UX and content strategy of the site, but the technical architecture as well.
To start, we conducted a large-scale UX audit to analyze on-site consumer behavior, identify conversion bottlenecks, and understand consumer pain points. This audit leveraged proprietary BCM One site data, heat mapping and other datasets that allowed us to prioritize key strategic and tactical opportunities that would allow BCM One to improve the website experience for current and potential stakeholders.
Throughout the audit, we found that a full site redesign was necessary to provide BCM One with a solid foundation on which the company could scale their digital acquisition & retention efforts long-term. This approach commanded the need for several cross-functional teams working together across UX + Design, Development, Client Strategy, Decision Science, and Project Management. During the redesign process, our team focused on 4 core elements:
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