More than 30% of the top websites in the world use Google Tag Manager (GTM) because it's free, integrates seamlessly with other Google properties, and requires little coding to launch code/tracking changes to websites of all sizes. The ease of using GTM can also be a downfall because there are significant risks present when unqualified or under-qualified users implement updates in the platform.
Because GTM is such a powerful tool, it is incredibly important to implement a Quality Assurance (QA) process to ensure that all tags on the website are firing appropriately. That’s what this guide is all about. It will provide step-by-step instructions for ensuring that your GTM account is setup to capture the data you need.
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