Digital marketing should be part of your holistic strategy. You already know that. However, the way you implement a digital marketing strategy plays an important role in whether you find success or get frustrated and spend your dollars elsewhere. Many clients turn to us after working with other agencies that weren’t getting results and sharing what happens behind the curtain. We aim to always provide respectful, direct communication so you never have to second-guess whether or not the money you spend is getting the results you want.
Does it feel like everyone in your organization wants a slice of the digital strategy pie? Are there message threads full of people offering all sorts of possible solutions to problems you weren’t aware you had? Do you feel like you’re taking a “throw it against the wall and see what sticks” approach to digital marketing? Maybe you’ve found yourself cobbling together all of that feedback into some sort of recap and trying to align that with your organization’s digital marketing strategy. There are constantly things being thrown at you and stuff slips through the cracks. Maybe there are spreadsheets involved. You start to wonder if you even have a digital strategy at all.
The reality is, the most effective teams have a phenomenal, experienced coach calling the plays. Our digital strategists have a lot of time “in the field” and know which levers to pull to cause the greatest level of positive impact for businesses in a variety of industries. We lean on our in-house Analytics and Decision Science team to continuously feed us insights that often fly under the radar. These insights are layered on top of the strategy that is already in place to drive ongoing and predictable growth and improvement.
Driving traffic is as much of an art as it a science. If you’ve run paid ads or built a website and “hoped” it would gain attention, you already know that. There is a great deal of ongoing testing and optimization that must occur on a regular basis.
There are few things more frustrating than running a digital campaign and losing hundreds, thousands, or millions (hopefully you haven’t lost millions) of dollars on ads that for whatever reason didn’t seem to work. The only thing worse is if you’ve paid an agency and they’ve mismanaged your campaigns and caused you to lose all that money. In either case, there’s a high likelihood that you just swore off running paid campaigns altogether.
That’s not always how things go. In fact, our paid media managers have developed complex frameworks, scripts, and processes to ensure that we protect our clients’ investments and provide opportunities for success. In some cases, our work has resulted in annual ROI increases of 40%.
Here are just a few of the platforms our paid media team works with:
We work with many of our clients to audit their existing health across digital channels. As part of our comprehensive audit process, we tailor strategy & opportunity recommendations that will directly support our clients’ business goals & objectives.
Here are a few of the digital evaluations we commonly provide:
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