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Pandemic Marketing Strategies for Medical Sales

By jenny
December 11, 2020
Read Time: 1 minutes

2020 was quite a rollercoaster for businesses, but for medical device sales (which rely historically on conferences, trade shows, and in-office visits), it ripped the rug out from under them.

Since COVID started, Anvil has helped a variety of medical sales businesses become more digital-savvy and update their marketing and sales processes to adjust to the new normal. Tactics have included everything from enhanced technology to better manage sales pipelines, automating lead nurturing, creating processes to educate prospects digitally, and much more.

We have heard from countless medical sales companies that they are all facing the same issues so we decided to conduct a webinar to provide some guidance as these companies finalize their 2021 strategies. While there isn't a one-size-fits-all solution, there are definitely best practices that every medical sales company should be incorporating into their processes in 2021 that can help provide a more solid sales foundation moving forward.

You’ll learn the following:

  • Drive awareness for your product to decision-makers
  • Identify and nurture decision-makers to drive warm leads to your sales team
  • Leverage eCommerce to streamline the buying process for your customers
  • Create a measurement plan so you know exactly what marketing tactics are driving sales

Join Anvil Analytics and Insights, a marketing agency that specializes in healthcare organizations and medical sales, in this informative and action-oriented one-hour webinar.

We're holding this event at no cost to attendees, but seats are limited so register today to reserve your ticket.

About the Author
Jenny Bristow is the CEO and Co-Founder of Anvil, a digital + analytics agency in St. Louis, Missouri. Anvil focuses on creating data-driven digital strategies that help clients develop scalable, measurable digital marketing programs for clients in the healthcare, education and manufacturing space. Prior to starting Anvil, Jenny launched, grew and sold a digital agency in Seattle, Washington and worked at Amazon.com. She was named one of St. Louis Business Journal’s 30 under 30, won a Stevie Award for Female Entrepreneur of the Year in 2018 and speaks regularly at industry and local events.
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